Differentiator.

> Who Are You?
> What Do You Do?
> Why Does It Matter?
> How Are You Different?

As your outsourced CMO, your agency of record, or your management consultant, those are the foremost questions that I will explore at the outset of any engagement, no matter the project. Who cares? I do, and so should you. Why? Because how you are different will be the single and swiftest way you’ll connect with your audience.

Other critical questions central to your company’s marketing, sales, product launch, re-brand, or new business venture:

What is your internal and external brand positioning?

It comes down to a core tenet: who do your customers think you are and how do you sync up all internal and external communication, culture, processes, and overall vibe to align with that positioning? (Aka, it’s not what your company says, it’s what your customers say.)

How’s your sales strategy?
Does it align with your marketing implementation?

Capturing your customers’ attention today is more difficult than ever. Which is why it’s critical that your company’s sales and marketing strategies are closely aligned—and integrated—in order to effectively reach your audience.

Do your business processes require refining?
(Or are they in need of a complete overhaul?)

I help organizations both large and small look at their business processes with a fresh, outside, unbiased perspective to see where improvement or transformation can help streamline operations for increased profitability.

We’re living in a new market dynamic—a shifting, digital, virtual free-for-all. While it is, indeed, about the content, the data, and an environment where technology is obviously rapidly evolving, it is also consistently and unfailingly about your audience. Your customer. Your buyer.

I’ll help your company connect with your intended customer by defining your “unique” and by harnessing the power of your strategic market positioning. Reaching your audience depends on the strength of your differentiators and a flawless execution of marketing and creative that resonates, takes chances, and gets noticed.

In the end, I’ll ensure you’ll be different, you’ll stand out, you’ll connect.